Sunday, June 17, 2012

Some Press for The Pin-Up!

First it was my alma mater, The University of Florida College of Fine Arts, who graciously published my submission to "the loop" - the Tumblr blog for all the fabulous news that's fit to print in the world of Gator Nation Fine Arts!

New musical by UF Alum Heather Storm prepares for NYC staged reading in July

Then our publicist, the brilliant Leon Rubin, drafted our first press release and I am proud to announce that the response was pretty swift and thrilling!!  Truly within 10 minutes of the release, we had an inquiry from an important South Florida fashion and entertainment columnist - who will do an interview at the end of the month.  And before the day was over, The Miami New Times asked for an interview and the lovely Ilana Shulevitz set up a telephone inquiry for a piece which ran just a few days later:

Art of the Pin-Up Girl Brings Florida-Born Sex Appeal to the Big Apple

Then, lucky day!  Just last night, our friend, Tim Byrd, "the Byrdman", publisher of Palm Beach - Live, Work, Play, wrote a delightful article on our show and posted it to his beautiful website!  

We are completely excited by the progress of our show and by the great adventure that lies ahead!  Thank you for all your support and for "staying tuned" to all the news!  Viva la Pin-Up!!

Monday, June 4, 2012

Art of the Pin-Up Girl South Florida Press Release


Heather Storm                                                                                  Leon Rubin
561-222-5546                                                                                   561-251-8075                                     

New Art of the Pin-Up Girl Musical Created by Jupiter Playwright
Set to Debut with Summer Staged Reading in New York
            JUPITER, Fla. (June 4, 2012) − Pin-up girls − those iconic, perfectly proportioned beauties who have adorned magazine pages, posters, calendars and bedroom walls for more than a century – will come to life in a new musical set to debut with a New York staged reading this July.
            The new show – Art of the Pin-Up Girl − is the culmination of a decade-long dream for Heather Storm, the Jupiter, Fla., based playwright, lyricist and singer/songwriter who has lovingly crafted the book and lyrics. 
            Originally inspired by a coffee table book, The Great American Pin-Up, Storm set out to create a story that weaves tales of actual people and events into the tapestry of a glorious musical trip through the time and space of Pin-Up Art in America.  “Those women were real women, live models for the artists.  They lived fascinating and often scandalous lives,” Storm says.  “Their stories are firmly rooted in the lore of our American theatrical and entertainment culture - from the richness of the burlesque to the Greenwich and Ziegfeld Follies, to the Golden Age of Hollywood and yes, even Playboy.”
            The 15 original songs in the musical were composed by Gregory “Popeye” Alexander, Storm’s husband and a well-known South Florida composer, producer, singer and radio personality.  Alexander is lead singer for the International Players and Memory Lane and also plays bass and keyboards for PoKoLoko based in West Palm Beach. The music was co-produced by Alex J. Weir of PokoLoko at Dreamhouse Studios in West Palm Beach.
            Familiar characters who leap off the pages in Art of the Pin-Up Girl include pin-up legends Bettie Page, Anna Mae Clift, Lena Horne and Rosie the Riveter, as well as acclaimed artists Alberto Vargas and Baron von Lind – who has created an original pin-up girl poster to promote the new musical. Lind’s lifelong obsession with pin-up inspired the narrative for the play, Storm notes.
            “I am a believer in the idea that truth is way more interesting than fiction,” Storm says.  “And since we can trace the origins of Alberto Vargas' humble beginnings directly to his work painting the Ziegfeld Follies girls for the posters in the New Amsterdam Theater lobby, the need for this story to be a musical was carved in stone.”
            The staged reading, directed by Susan D. Rubin, is scheduled for Saturday, July 21, at 7:30 p.m. in Theatre 54 at Shetler Studios & Theatres, 244 W. 54th St. between Broadway and Eighth Avenue in New York. 
            Casting for Art of the Pin-Up Girl, which was funded through Kickstarter, will be announced in the near future.  To reserve a seat for the reading, call 561-222-5546 or e-mail
            To listen to musical excerpts from Art of the Pin-Up Girl and learn more about its origins and the pin-up icons who inspired it,
Art of the Pin-Up Girl on social media:
Smartphone App:
Musical excerpts on Soundcloud: